سارا فرایر در کتاب بدون فیلتر ( No Filter) به طور کامل شرح می‌دهد که چطور ممکن است یک کسب و کار نوپا و کوچک که دست اندرکارانش امید کمی به شکوفایی و گسترش آن دارند، به یک پلتفرم بی‌رقیب، بی‌مانند و پرطرفدار تبدیل شود. این پلتفرم چیزی نیست جز شبکه اجتماعی محبوب و بی‌همتای اینستاگرام (instagram). این کتاب در سال ۲۰۲۰ برنده جایزه فایننشال تایمز و نامزد جایزه گودریدز شده است.

دانلود کتاب No Filter نوشته Sarah Frier 

نام انگلیسی:

No Filter: The Inside Story of Instagram

نام فارسی:

بدون فیلتر داستان اینستاگرام

نویسنده:

سارا فرایر

Sarah Frier

سال چاپ:

۲۰۲۰

معرفی کامل کتاب بدون فیلتر همراه با قسمت هایی از کتاب

 بخش ها و جملاتی از کتاب No Filter:

“The more you give up who you are to be liked by other people, it’s a formula for chipping away at your soul. You become a product of what everyone else wants, and not who you’re supposed to be.”

“A filter on Instagram was like if Twitter had a button to make you more clever.”

“More important was the lesson that just because something is more technically complex doesn’t mean it’s better.”

“Instagram’s early popularity was less about the technology and more about the psychology—about how it made people feel. The filters made reality look like art. And then, in cataloging that art, people would start to think about their lives differently, and themselves differently, and their place in society differently.”

―No Filter: The Inside Story of Instagram by Sarah Frier,

“leadership philosophy: to ask first what problem they were solving, and then to try and solve it in the simplest way possible.”

“just because something is more technically complex doesn’t mean it’s better.”

“Instagram posts would be art, and art was a form of commentary on life. The app would give people the gift of expression, but also escapism.”

―No Filter epub

“More than 200 million of Instagram’s users have more than 50,000 followers, the level at which they can make a living wage by posting on behalf of brands.”

نسخه انگلیسی کتاب بدون فیلتر

“Facebook automatically catalogued every tiny action from its users, not just their comments and clicks but the words they typed and did not send, the posts they hovered over while scrolling and did not click, and the people’s names they searched and did not befriend. They could use that data, for instance, to figure out who your closest friends were, defining the strength of the relationship with a constantly changing number between 0 and 1 they called a “friend coefficient”. The people rated closest to 1 would always be at the top of your news feed.”

از کتاب No Filter

“People who don’t take risks work for people who do.”

“On social media, the average user is scrolling passively, wanting to be entertained and updated on the latest. They are therefore even more susceptible to suggestion by the companies, and by the professional users on a platform who tailor their behavior to what works well on the site.”

“Everything breaks at a billion.”

از کتاب No Filter

“Vulnerability now gets better engagement, because it’s more relatable.”

“The apps start out with seemingly simple motivations, as entertainment that could lead to a business: Facebook is for connecting with friends and family, YouTube is for watching videos, Twitter is for sharing what’s happening now, and Instagram is for sharing visual moments. And then, as they enmesh themselves in everyday life, the rewards systems of their products, fueled by the companies’ own attempts to measure their success, have a deeper impact on how people behave than any branding or marketing could ever achieve.”

جملاتی از کتاب No Filter 

“One of Zuckerberg’s least favorite criticisms of Facebook was that it created ideological echo chambers, in which people only engaged with the ideas they wanted to hear. Facebook had already funded research,12 in 2015, to show echo chambers were mathematically not their fault. With the social network, everyone had the potential to engage with whatever kinds of ideas they wanted to, and tended to have at least some Facebook connections with people who held different political opinions. But if people chose not to interact with those they disagreed with, was that really Facebook’s doing? Their algorithm was just showing people what they demonstrated, through their own behavior, they wanted to see, enhancing their existing preferences.”

 The Inside Story of Instagram by Sarah Frier,

“It used to be that the internet reflected humanity, but now humanity is reflecting the internet.”

“Once Facebook purchased the VPN company, they could look at all the traffic flowing through the service and extrapolate data from it.”

“And they would avoid posting anything that perpetuated some of the new unhealthy trends on the app. They would never post a photo of anybody near a cliff, no matter how beautiful, because they knew that gaining a following on Instagram was becoming so desirable that people were risking their lives for perfect shots.”

از کتاب No Filter

“Like any system, it can be gamed. And Instagram ended up fueling a problem not just about truth in advertising, but about truth in life.”

“Mosseri’s answer to the important question was perfect by Facebook standards: “Technology isn’t good or bad—it just is,” he wrote. “Social media is a great amplifier. We need to do all we can responsibly to magnify the good and address the bad.”
But nothing “just is,” especially Instagram. Instagram isn’t designed to be a neutral technology, like electricity or computer code. It’s an intentionally crafted experience, with an impact on its users that is not inevitable, but is the product of a series of choices by its makers about how to shape behavior. Instagram trained its users on likes and follows, but that wasn’t enough to create the emotional attachment users have to the product today. They also thought about their users as individuals, through the careful curation of an editorial strategy, and partnerships with top accounts. Instagram’s team is expert at amplifying “the good.”
When it comes to addressing “the bad,” though, employees are concerned the app is thinking in terms of numbers, not people. Facebook’s top argument against a breakup is that its “family of apps” evolution will be better for users’ safety. “If you want to prevent interference in elections, if you want to reduce[…]”

 No Filter دانلود

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